Become The Littleton Business Homeowners Know, Remember, & Call First
Share the cost of repeatedly reaching the same local homeowners with local non-competing businesses—for a fraction of what it would cost on your own—so when they need your service, your business is already a name they know.
2,500 Homeowners x 4 Mailings Over 8 Weeks: Build familiarity through repetition
One Business Per Category: Your competitors don't appear beside you
About 82% Less Than Mailing Yourself: Get repetition at a fraction of the cost
7.5 ¢ Per Impression
10,000 Impressions
82% Less Than Mailing Solo
Advertising Once & Hoping They Need You Right Then Isn't A Strategy
Homeowners don't necessarily buy when you advertise—they buy when they need you. If they only see your business once, you're relying on timing and luck. Staying familiar requires repetition, but paying for an entire direct-mail campaign yourself makes that repetition expensive.
Local Mindshare changes the economics by letting non-competing businesses share the cost—not the reach—so you can keep showing up to the same homeowners without carrying the entire campaign yourself.
I Learned The Hard Way That One Mailing Isn't A Marketing Strategy
When I first used direct mail in my own business, I actually got a customer from my very first campaign. I thought it worked—until I spoke with her.
She kept mentioning all the mail she had received from me. The problem was, I had only mailed her once.
That’s when it clicked: other businesses had done the work of repeatedly showing up. My mailer just happened to arrive at the exact moment she was ready to act.
I hadn’t built familiarity. I had gotten lucky.
I realized local businesses face a frustrating problem: repetition is what helps you become known and remembered, but paying for an entire direct-mail campaign yourself makes consistent repetition expensive.
That’s why I created Local Mindshare: to let non-competing local businesses share the cost of repeatedly reaching the same homeowners—so you can build familiarity without having to fund the entire campaign yourself.
— Patrick Mahnke, Founder of Local Mindshare
Be Familiar Before They Need You
Homeowners may not need your service today—but when they do, you don't want to be a stranger. Repeatedly reaching the same households builds familiarity before the buying moment arrives.
Make Your Category Yours - Not Your Competitor's
Only one business per category is featured in each neighborhood. As long as you continue advertising, that category remains yours—so another business offering the same service can't appear alongside you.